Join Our Expert Panel
Dynamic times require multifaceted knowledge. We invite you to rethink and shape marketing together with leading minds from business and academia, as well as other authors.
Sharing Knowledge, Shaping the Future
In einer sich rasant verändernden Welt müssen sich Organisationen dynamikrobust und innovativ aufstellen, um langfristig erfolgreich zu bleiben. Besonders in dynamischen Zeiten, wie den unseren, nimmt Marketing eine Schlüsselrolle ein. Es ist der entscheidende Faktor für die Zukunftsfähigkeit von Unternehmen. Die Zukunft des Marketings kann nur gemeinsam gestaltet werden.
Unser Expertenpanel bietet dir die einzigartige Möglichkeit, dich mit führenden Fachleuten aus Wirtschaft und Wissenschaft zu vernetzen und gemeinsam das Marketing von morgen zu prägen.
Our Mission:
Making Marketing Organizations Business Enablers
We are committed to actively shaping the marketing world.
With the first German-language book on Agile Marketing , subtitled "Marketing in Dynamic Times: Mindset – Methods – Tools," the foundation was laid to make marketing teams more agile and efficient. The focus was on agility, the right mindset, and practical methods and tools.
With the second edition, "Agile Marketing. How Marketing Becomes a Business Enabler in Dynamic Times," the focus was expanded, and agility was viewed as a means to an end. The book shows how marketing can dynamically address the challenges of our time and describes for the first time the three impact levels of marketing: customer relationship, innovation, and organization. This created a comprehensive understanding of the diverse impact marketing can and should have in organizations.
Im Beitrag „Die neue Rolle der Marketingorganisation in volatilen Zeiten: Durch Wirksamkeit zum Business Enabler werden.“ für das Springer-Praxishandbuch „Digitales Management“ (Hrsg. Prof. Dr. Detscher), der im Juli 2025 erschienen ist, wurde the importance of these impact levels was further deepened, and concrete recommendations for action were given.
Aktuell (Q4/2025) entsteht ein Beitrag zum Thema „Agiles Marketing“ für die 3. Auflage des renommierten Werks „Die 10 wichtigsten Zukunftsthemen im Marketing“ (Hrsg. Prof. Dr. Stumpf). Damit wird die the central importance of agility in marketing – today and in the future.
Moreover, there are plans for further publications, interview series, frameworks, and practical workbooks...
Join us on our mission and become a part of it!
How You Benefit from Our Expert Panel
Knowledge and Trends
Expand Your Network
Personal Engagement
Content Creation
Marketing Summit
Entfalte Wirkung
Knowledge and Trends
Expand Your Network
Personal Engagement
Content Creation
Marketing Summit
Entfalte Wirkung
What distinguishes our experts?
We are looking for thought leaders who...
- Bring experience and expertise in marketing or related disciplines.
- Are eager to exchange ideas and learn together, and want to share their knowledge.
- Are open to new perspectives and willing to challenge the status quo with us.
- Are leaders in their field or want to take the next step there.
What to Expect in the Expert Panel
As part of our expert panel, you will not have fixed obligations but flexible opportunities to participate.
This means we inform you about upcoming topics, plans, ideas, workshops, events, etc., and you decide if and how much you want to get involved. If you agree, we will discuss together how your engagement can look concretely and what the next steps are.
Your engagement will always be rewarded with valuable insights, new contacts, and the opportunity to actively shape the marketing of tomorrow.
We would be very happy to have you on board!